The UK cell phone community O2 has lauched a brand new £10million marketing campaign that encourages viewers to “embrace their interior canine” and shun their extra cynical ‘cat-like’ aspect. Be sure you look this video, and otheres are their web site, and create your personal “canine bomb” like this one or this one
Gary Booker, O2 advertising and marketing and client director, informed the Guardian: “We’re dwelling in one of the crucial thrilling eras so far as expertise goes… however in some way we have got slightly jaded by all of it.
“‘Be extra canine’ is all about encouraging Britain to embrace the brand new, have a go along with the unknown and dabble in innovation.
“We’re additionally gearing up for our 4G launch later this summer season, so it is the proper time to get the nation making an attempt extra and being slightly bit extra canine.”
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The marketing campaign, which options the slogan “Life’s a stick – go chase it”, has been developed by advert company VCCP.
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