On a regular basis my Fb Information Feed is full of viral pictures of lovable child animals. The U.Ok. version of Cosmopolitan journal and CoppaFeel! are capitalizing on this pattern to advertise an excellent trigger.
This month they launched a brand new breast most cancers consciousness marketing campaign known as Examine Your Puppies!, which options pictures of cute canine behind lacy bras. Each month Cosmopolitan will publish a brand new image on Fb and Twitter to remind ladies to do their month-to-month breast test. The marketing campaign is encouraging folks to assist unfold the message by sharing the lovable pictures with their buddies.
Based on CoppaFeel!, over a 3rd of ladies by no means test their breasts and a disproportionate quantity of those ladies are between the ages of 18 and 35, Cosmopolitan’s primary fan base. With a one in eight probability of getting breast most cancers, making self-checks a ritual is a should since early detection saves lives. The Examine Your Puppies! marketing campaign is aimed toward reaching the younger demographic.
Not everyone seems to be proud of the brand new initiative, saying that referring to breasts as puppies is one more method to objectify the feminine physique through the use of foolish language. I can see how some folks is perhaps offended by this marketing campaign or discover that it trivializes the illness, but when it helps even one particular person detect most cancers in time for profitable therapy, it’s positively price it.
Breast most cancers has touched too lots of my family and friends members. I believe we now have to be modern in how we attain ladies and get the phrase out on prevention. Plus who can complain about attending to see a brand new pair of cute puppies each month?
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