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Reinforcement on the Radio | The Bark – The Dog Lovers

Every time KNAU, my native NPR station, has a pledge drive, they fight a brand new mixture of reinforcement methods. As a canine coach, I’m naturally very excited by reinforcement since half of operant conditioning consists of reinforcement. (The opposite half is punishment, however fortunately, optimistic punishment is utilized in canine coaching lower than ever, and by no means, so far as I do know, by any NPR stations.)

Final 12 months, KNAU emphasised adverse reinforcement, which is the elimination of an aversive stimulus in response to the efficiency of a sure habits. (The traditional instance of adverse reinforcement is the cessation of the loud buzzing noise as quickly you place your seat belt on.) Particularly, NPR’s pitch was all about shortening the pledge drive. Their chorus was alongside the strains of “Do your half. For those who give early, the pledge drive will finish sooner.” Moreover being efficient for many individuals (I referred to as immediately!) they get factors in my e book for acknowledging that the pledge drive, nonetheless crucial, is annoying, which is one type of being aversive.

This fall, the techniques appear all about optimistic reinforcement. KNAU’s pledge drive has a theme this 12 months: “Feed Your Thoughts, Feed a Household.” For those who pledge no less than $35 {dollars}, a donation might be made to supply 70 meals for needy households by means of a neighborhood meals financial institution. Since folks discover feeding hungry folks reinforcing, this can be encouraging folks to contribute. Different types of optimistic reinforcement embrace (in the event you donate by a sure date) the prospect to win a pc or the prospect to remain on a 75-foot luxurious houseboat on Lake Powell with 12 mates, and quite a lot of different smaller prizes.

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KNAU is making an attempt to get folks to carry out a habits—donating cash—and like every fascinating habits, it will likely be carried out extra incessantly if folks get strengthened for doing so. Technically, reinforcement makes a habits extra prone to happen sooner or later, so if NPR could make us really feel good once we donate cash this time, the idea says that we’ll be extra prone to contribute once more.

Reinforcement in actual life. It’s not only for canines!

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